What should a creative brief include?
A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information.
How do you brief a creative team?
How to Write a Creative Brief
- Decide on a name for the project.
- Write about the brand and summarize the project’s background.
- Highlight the project objective.
- Describe the target audience.
- Interpret the competitive landscape.
- Prepare the key message.
- Choose the key consumer benefit.
- Select an attitude.
How do you write a creative brief example?
Creative brief examples and elements
- Your company’s background, ethos, or mission.
- An explanation of the project, and how this request for creative fits into the overall strategy of the campaign.
- Audience information, including the markets you’re targeting and any pertinent demographic or psychographic profiles.
What is a brief format?
A brief is a summary, guide or argument that someone uses to present key points to stakeholders. It may present key relevant facts or summarize goals, challenges and other details. The specific contents of a brief depend on the type of brief and the ultimate purpose it serves.
How do I write a brief?
Here are the general steps you should take to write a brief:
- Explain the goals and motivations. You should start your brief by writing about the project background and brand.
- Highlight specific objectives and challenges.
- Describe your target audience.
- Examine competitors.
- Ask for feedback.
How do you create a brief?
5 tips for creating a brief
- Know what you want to say. It all starts with your goals.
- Be specific. If your brief is specific, it is more likely that the outcome is going to be to the point.
- You are not writing it for yourself.
- You need to know what your unique selling point is.
- Ask for feedback.
Who prepares the creative brief?
The creative brief is usually created by the account manager in close consultation with the client. To that effect, it’s an interpretation of the client’s ideas and vision for the brand and the product. Since this brief is usually created by and for the agency, it is open-ended in nature.