What is the culture of Zumba?
It started with a bold vision. “Our purpose at Zumba is to change lives through health, wellness, and overall happiness,” said Zumba CEO, CMO, and cofounder Alberto Perlman. This sweeping vision echoes the essence of Zumba culture: “FEJ,” which is pronounced “fedge” and stands for Freeing, Electrifying Joy.
Where did Zumba originate from?
Colombia
Back in the ’90s in Colombia, dancer and choreographer Alberto Perez was teaching an aerobics class and he forgot his regular music. So he reached into his backpack and pulled out tapes of salsa and merengue. Fast forward to today, and Zumba has certified instructors in more than 125 countries around the world.
Who founded Zumba?
Beto Perez
This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot something as a teenager, little did he know that it would set him on a path to co-owning a $500m (£400m) global business.
When was Zumba founded?
2001
2001: Zumba Fitness founded by Alberto Perlman, Alberto “Beto” Perez and Alberto Aghion in South Florida.
What are the cultural benefits of dance?
The research has established that cultural dance serves multiple functions (e.g., traditional/ceremonial practices, celebrations, healing, spirituality, cultural transmission, and social connectedness); however, there is limited scientific evidence that such dance forms are linked to improved health and fitness status.
What is the importance of Zumba?
Zumba targets lots of different muscle groups at once for total body toning. Boosts your heart health. You not only get aerobic benefits (it really gets your heart rate up), you also get anaerobic benefits – the kind that help you maintain a good cardiovascular respiratory system. Helps you de-stress.
What makes Zumba unique?
Grooving to the beats of salsa, flamenco, and merengue music feels more like a dance party than a workout, which is exactly what makes Zumba so popular. The high-energy classes are set to upbeat music and feature choreographed dance numbers that you might see in a nightclub.
Is Zumba Spanish?
Zumba is a fitness program that involves cardio and Latin-inspired dance. It was founded by Colombian dancer and choreographer Beto Pérez in 2001, and by 2012, it called itself the largest international branded fitness program in the world.
How did Zumba get its name?
In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion to launch Zumba, and the trio released a series of fitness videos sold via infomercial. Pérez decided on the word “Zumba” because of its similarity to the word “rumba”, the Cuban musical genre.
When did Zumba start in the Philippines?
Immediately, he came up with a fresh dance workout which became the Zumba Fitness Party. While the West has been enjoying the fun fitness program since 2001, it wasn’t until 2011 that the Filipinos had a taste of this dance workout – thanks to the now renowned Zumba Queen of the Philippines, Emma Satchell.
What countries is Zumba in?
Now, the company says Zumba is practiced in over 180 countries, with over 15 million weekly participants.
What defines cultural dance?
a dance that is considered an art form or part of another art such as drama or theater.