What is Omniture?

What is Omniture?

Website. www.omniture.com. Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009.

What is a namespace in Adobe?

Identity namespaces are a component of Identity Service that serve as indicators of the context to which an identity relates. For example, they distinguish a value of “[email protected]” as an email address or “443522” as a numeric CRM ID.

How do I track events in Adobe Analytics?

Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Events section.

How do I track button clicks in Adobe Analytics?

Track clicked component with Adobe Analytics

1. What you will build.
2. Prerequisites.
3. Inspect the Button and Teaser Schema.
4. Create a CTA Clicked rule.
5. Create Data Elements.
6. Add a condition to the CTA Clicked rule.
7. Set Analytics Variables and trigger Track Link Beacon.
8. Validate the Track Link Beacon and Analytics call.

What is Omniture testing?

Now sold as part of the Adobe Digital Marketing Suite, Adobe (Omniture) Test & Target provides a platform to test multiple website content variations to determine optimum user experiences.

How much does Omniture cost?

Omniture SiteCatalyst can cost a company in the range of $5000 to $9000 per month, or as much as $100,000+ per year (Know Online Advertising, n.d.)! That’s a big head of lettuce no matter how you slice it. Google Analytics on the other hand is free.

What is the default namespace?

The default namespace is the one for all tags without qualified names. Namespace prefixes (and the default namespace) are assigned to URLs using a reserved XML attribute (xmlns for the default namespace, xmlns: name for any namespace prefix).

Which two options are required to enable ingested data for unified profile?

Enabling your datasets for Unified Profile Go to the “Unified Profile” tab and select “Manage” to manage which datasets are included in Unified Profile. Find your Profile and ExperienceEvent datasets in the left list, select them, and then click “Enable”, and confirm.

What is a dimension in Adobe Analytics?

Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or an eVar. In contrast, metrics contain numeric values that tie to a dimension. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

What is a vista rule?

Vista rules are a server side approach and can send data to multiple report suites whereas processing rules are report suite specific. Also, vista rules are created by adobe engineering services for an extra fee whereas processing rules could be created by any user in your company who has an access to it.

How do I find my Adobe Analytics URL?

Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Page URL section.

What can Adobe Analytics do?

Adobe Analytics is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017 because we help you integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more. Then, you can analyze that data in real time to understand your customers on a whole new level.