What is merchandising assortment?
The store merchandise or product assortment is the different types of product lines and products that the retailer offers for sale.
What is retail merchandise?
Retail merchandising refers to the way retailers, brands and other product companies make their merchandise available in stores. The purpose of retail merchandising is to encourage purchases. Successful retail merchandising requires careful planning, implementation, management, and analysis.
What is seasonal merchandise?
Seasonal merchandising refers to the process of merchandising that is the management of products and stocks according to the seasonal trends or fashions prevailing in the market. Seasonal merchandising is fast becoming the mantra in the Indian retail scenario.
What is Google merchandise?
The Google Merchandise Store is an ecommerce site that sells Google-branded merchandise. There are both Universal Analytics and Google Analytics 4 properties based on the ecommerce site.
What is assortment planning?
Assortment planning is defined at its simplest, as the process retailers use to decide which products and variations to carry and sell in an upcoming season. Retailers plan their assortment along two dimensions: Breadth/width: the number of product types and categories.
What is the type of merchandise?
Product merchandising involves all promotional activities used to sell a product. Additionally, because product merchandising refers to both in-store and digital, it includes all promotional activities that take place in a store (such as shelf displays and end caps) and online (such as web design and on-site search).
Why is product assortment important?
Planning an Assortment provides you with a clear direction as to how to break up the spend to give each and every store a meaningful range, which supports their sales, fits in their space and works to their strengths.
What is variety and assortment?
Variety. Assortment. Variety refers to several category options available in the market. Assortment refers to various products under one specific category.
What is product assortment?
Product assortment, also known as product or merchandise mix, is the variety of merchandise that a business offers to customers. In the eyes of a customer, this assortment defines a retailer’s image and why they shop there. Product assortment will also determine a company’s dependence on particular inventory.
What is assortment planning in apparel?
An apparel retailer’s assortment is defined by the type of products that are carried in each store at a particular point in time. Assortment planning is the process of determining the most appropriate merchandise to make up the stores assortment.
How to choose the right assortment strategy for your store?
Large stores with a wide array of products should aim to have a wide (or high-breadth) assortment strategy, and low depth. Specialized or small stores, on the other hand, should aim to have lower breadth and higher depth.
What is the difference between assortment and variety?
The variety of categories refers to the width of your assortment, while the variations within that category is the depth of your assortment. Why is assortment planning important?