Who is amobee owned by?
Singtel
Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.
What kind of company is amobee?
digital marketing technology company
Amobee is a global digital marketing technology company and a wholly owned subsidiary of Singtel.
Who is the CEO of Amobee?
Nick Brien
Amobee Names Nick Brien as Chief Executive Officer.
Is amobee a DSP?
Amobee may deliver Ad Campaigns for Client on a managed-service basis utilizing the DSP, according to parameters outlined in an insertion order. A managed service client may have full login access, read-only login access or no login access, as stated on the Pricing Sheet.
When did Singtel buy Amobee?
2012
Singtel has been trying to diversify for years amid slowing growth in its traditional carrier business. It bought Amobee for $321 million in 2012 and Trustwave for $770 million in 2015.
When did Singtel acquire Amobee?
Amobee, a programmatic business with roots in the US was bought by Singaporean telco Singtel in 2012 for US $321 million. This was followed in 2014 by the acquisition of Adconion and Kontera, which Amobee bought for US $235 million and US $150 million, respectively.
Is Amobee a DMP or DSP?
Together, Amobee and LiveRamp will create unique opportunities for advertisers to reach addressable audiences at scale and effectively measure ROI utilizing Amobee’s next-generation, converged advertising platform, including its industry-leading demand-side platform (DSP) and data management platform (DMP).
Is Amobee a good place to work?
Amobee named in Fortune Magazine’s 10 Best Workplaces in Advertising and Marketing. Fortune magazine and Great Place to Work have named leading marketing technology company, Amobee, one of the top 10 Best Workplaces in Advertising & Marketing in 2016.
What did Kim Perell invent?
He created his own tiles, I created my own market. When I started a digital ad company there weren’t enough digital advertisers, so I looked for products to buy directly from manufacturers and sell to consumers online.
What is amobee brand intelligence?
Amobee’s patented Brand Intelligence technology analyzes over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross …
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. It’s a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners. A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.