What are the importance of after-sales service?
Providing good after-sales service shows your customers you want to build a long-term relationship with them, earn their loyalty and keep their business. Many successful businesses use after-sales service strategies to consolidate sales, build customer relationships and grow their profits.
Why is after-sales service considered as an effective marketing strategy?
After-sales service is an important part of modern-day businesses and it is important for both the buyer and the seller. For a buyer, after-sales service plays an important role to ensure the maintenance of the product. It also strengthens the buyer’s trust in the business.
What is the role of the marketing channel in providing after sale service?
Marketing channels perform the following generic functions: collecting market information, stimulating demand, carrying inventory, physically distributing products, supporting transactions, and providing after-sale service. Some of these functions are straightforward; but several merit a few words of explanation.
What is after-sales service in automotive industry?
Automotive after-sale service includes repair, maintenance, rescue, information consulting, insurance, spare parts, modification and renting of cars, etc.
What is the importance of service marketing?
In service marketing, because there is no tangible product, relationships are key. Service marketers must listen to and understand the needs of customers and prospective customers to build loyalty and trust. Ultimately, effective relationships in service marketing will lead to repeat sales and positive word of mouth.
What is the importance of after-sales servicing Why do you have to explain them to customers?
After sales service plays an important role in customer satisfaction and customer retention. It generates loyal customers. Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products.
How do you provide a good after-sales service?
How to provide unforgettable after-sales service [7 essential tips]
- Ask for buyer feedback.
- Offer discounts.
- Contact customers on special dates.
- Send consumers relevant content.
- Nurture leads via email.
- Promote releases to those who have bought from you before.
- Have an efficient support service.
How do you provide after-sales service?
Why should a retailer care about a customer after a sale has already been made?
Following up your sales demonstrates your commitment to customer service, builds your customers’ loyalty and helps generate repeat sales.
What is after-sales service examples?
Typically, examples of after-sales service include support regarding warranty service, training, or repair and upgrades. Some customers might seek out a company’s products based on its after-sales service, for example, Best Buy Co.’s Geek Squad or Apple Inc.’s Apple Care.
Why is the customer experience important to the success of after sales and the dealership?
While the car may have been bought based on its product proposition, a poor aftersales experience can bias a consumer against the brand. With a high degree of standardisation across car brands, especially at a base quality level and features, aftersales support can be a credible differentiator between brands.
Why is service marketing an important aspect of the service industry?
Service marketing is all about relationships, even more so than other types of marketing. Effective service marketing is important because, without it, service providers would not attract and retain customers. Service marketing falls into two categories: business to business (B2B) and business to consumer (B2C).
Why after-sales service is important for a business?
After-sales service is an important part of modern-day businesses and it is important for both the buyer and the seller. For a buyer, after-sales service plays an important role to ensure the maintenance of the product.
How can After-service sales boost your sales?
Providing great after-service sales has a positive impact on the number of customers who are willing to provide referrals. And since 65% of new business leads come from referrals, according to a survey of marketers, it’s critical that your existing customers are happy with your after-sales service.
What is the role of sales and marketing in an organization?
In any organization, the sales and marketing departments play a pivotal role in the success of the business. The unique and important role of sales and marketing is proving to bridge the gap between potential customer needs and the products and services that the organization has to offer.
How big is the after-sales service market?
In many industries—automotive, consumer electronics, home appliances—the after-sales service market has ballooned to four to five times the size of the original equipment business.