How do you write an editorial plan?

How do you write an editorial plan?

How to plan your editorial calendar in 5 steps

1. Step 1: Establish your content marketing objectives.
2. Step 2: Research possible topics and possible strategy.
3. Step 3: Content research and understanding your analytics.
4. Step 4: Coming up with content ideas.
5. Step 5: Continuously monitor your results and optimize your strategy.

What is an editorial strategy?

An editorial strategy is a plan for how your team manages, uses, and measures content, contributors, channels, analytics, and feedback to support the company’s goals. By Shaun Randol. — July 17th, 2020. Share: Editorial content must support business and corporate communications outcomes.

What’s the difference between a content calendar and an editorial calendar?

Editorial calendars are a blueprint for your content. If you manage a blog or magazine, it is a way to plan and schedule themes over a period of time to better balance topics. Content calendars, on the other hand, help you share your content in an organized manner.

What does an editorial plan look like?

An editorial plan provides an overview of the content assets and strategies needed to achieve a set of business goals. Your editorial plan should include a narrative summary of these content assets, along with their intended audience, objectives, and related social content.

What is an editorial content?

An editorial (US), leading article or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned.

What makes a good content calendar?

Include More than Just New Blog Posts Here are a few things you should include in your content calendar to make it more robust and useful: Content updates. It’s important to keep your content fresh. So for pieces that are easy to edit (like blog posts) you should include future updates in your calendar.

What makes a good editorial?

To sum up, a good editorial is either one or more of the following: it is an opinion maker, it is reconciliatory between contrary viewpoints or standpoints, it is balanced in its analysis of evidence and events, and it is, manifest or otherwise, crusading in its thrust.

What is a content editorial?

Editorial content is any content that’s designed to inform, educate, or entertain. It provides readers with data about a topic or explains something to them. At its core, editorial content is about providing value to the reader. It’s not designed to sell. It’s not designed to drive conversions.

What are content plans?

A content plan determines the content you hope to create and sets expectations for how it should be created. Your content plan will outline who’s responsible for making the content, what the content’s purpose is, and how the content will impact your overall content strategy.

What is editorial and content controls?

Editorial Control means the right to review, formulate standards for, or to exercise a veto over the appearance, text, Use or promotion of the product.